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From a Plasmon box found on an urbex exploration to Baci, Leone, and the Danish blue tin: why labels faithful to their original layout build customer loyalty, with the data to prove it.
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The ability to influence has psychological roots and is now a profession. The training at PayPal, its effects on my negotiation, a soft spot for mediation, and the idea of studying psychology.
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From La Rinascente to Parrozzo: D’Annunzio, the Futurists, and the artists who christened 20th-century brands. With a reflection on schwas, asterisks, and the words that actually stick.
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Data and players of food delivery in Italy, between piece-rate pay, accidents, and heat stops. With a personal story: the interview where a soft skill, the gourmet, made the difference.
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Years spent reading housing listings: single mothers, elderly renters, teachers. Then I bought a home in Milan. My own story inside Italy’s housing crisis, in data and real life.
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AI is changing the way companies get their software: from buying SaaS subscriptions to building it with vibe coding. Data, real-life cases, and my first-hand experience with Lovable.
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From Soviet math olympiads to Google, WhatsApp and Telegram: data, stories and implications of the Silicon Valley of the East, the tech talent forge that was born behind the Iron Curtain.
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Philosophers are increasingly hired by AI companies today. Italian and global data on humanities graduates, employment rates, and the human skills the job market values the most now.
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From 2030, the EU bans plastic wrap on water six-packs, but with exceptions and blurry deadlines. The law, the data, the innovative materials, and who’s already moved, from Italy to the world.
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Generative Engine Optimization is reshaping how brands get found. What changes from SEO, what Google recommends, which tools help, and what Palmata by Contentful brings to the table.
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At the 2026 World Cup, the real marketing win didn’t come from an official sponsor: FIFA’s own anti-logo rule backfired, and Gillette, Levi’s and Heinz quickly cashed in on it all.
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There was a giant Coca-Cola bottle in Pescara: a childhood memory. That plant is long gone, but investment in Abruzzo hasn’t stopped: less water used, fewer kilometers driven, and more jobs.