Synthetic users made by AI are spreading in UX research, fast and cheap. Yet studies find answers that are sycophantic, uniform, and full of bias nobody notices.

Streaks, badges, and leaderboards keep millions of users hooked, but repetitive mechanics wear thin fast and rewards often disappoint. Good examples, risks, and what makes the game last.

Trump has renamed AI super intelligence and Slovenia’s .si domains are flying off the shelf. But a country extension chosen for its look brings SEO, rules and risks: .ly proves it.

From the Amazon Prime case to the EU withdrawal button, dark patterns have become a legal violation. What designers must change in sign-ups, cancellations and checkout: a checklist.

A camera, an AI-guided water jet and a dedicated toothpaste: Dyson’s CameraJet turns a daily habit into a procedure. Here’s why a well-designed product should stay simple and immediate.

Furnishing a home with AI has become a search phenomenon. From Planner 5D to IKEA Kreativ, what happens to the try-before-you-buy UX when an algorithm is the one suggesting the sofa?

Three AIs per call, none invited: the lawsuits against Otter, Granola and Fireflies open the debate on default consent and on trust among colleagues, who now speak with the brakes on.

Seven seconds of slowdown per alert, fewer than 1% of notifications ever opened: product teams are stripping badges and default alerts. Concrete examples, hard data and a confession.

A paper in AI & Society describes robotoid humanness. Research on podcasts, conversations and surveys shows how far the language of AI users bends towards machines, and at what cost.

Dozing off in front of a series and then lying wide awake under the covers has a physiological explanation, and a design one too: interfaces never plan for the moment we should stop.

I called the local police over a car blocking my driveway and then lost my sleep. Hence a working question: how widely shared is the common sense that keeps replacing research on projects?

Generated images score as well as stock photography, or better, until someone suspects their origin. The figures, the research, the AI Act and why I illustrate without copying reality.