Content Benefit

Content Strategy | UX Writing | Content Design | Globalization | Communications

  • Siri remembers, not in Europe

    iOS 27.2 lets Siri recall past conversations, but Europe is left out: Apple blames the DMA, Brussels turned down its proposals. Google’s Gemini, meanwhile, already remembers.

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  • Power, gas and SIMs: who stays?

    SpaceX turns carrier, Enel sells SIMs, telcos sell power and gas. With Poste running TIM and Swisscom owning Vodafone, Italy’s market is polarizing: not everyone will fit.

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  • Secondhand, love and hate

    I spent five years at Kijiji and have tried nearly every secondhand platform, Vinted included. My verdict? For common, low-value items, giving them away is faster and painless.

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  • The factory floor won’t retire

    Angelini Pharma turns thirty years of operator notes into GenAI tips for machine stops: the factory speeds up, but nothing restarts without the people who know the lines.

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  • High school or a wrench?

    High school or a wrench?

    Trade schools are booming, companies can’t find technicians, and Gen Z sees skilled trades as a shelter from AI. Meanwhile my son is set on a science high school, and dinner gets lively.

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  • Infinite scroll, last stop

    Algorithms speak more and more to bots and AI, and feeds lose their point. Creators are retreating to private channels and small groups where people vouch for each other as human.

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  • Over 50, still in the saddle

    Record employment, yet seven companies in ten can’t find the people they need. At 53, after layoffs and reorgs, I explain why my passion for technology keeps me in the saddle.

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  • Happy, the Einstein way

    I’m not a numbers person, yet Albert Einstein often inspires me: from sailing and the violin to curiosity, seven lessons for living better and aiming for value rather than success.

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  • The ’90s, minus the gadgets

    Tamagotchi, mini consoles, and refurbished iPods are back on our work desks, driven by nostalgia and screen fatigue. What I miss about the ’90s is the music, not the tech.

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  • AI is not your real user

    Synthetic users made by AI are spreading in UX research, fast and cheap. Yet studies find answers that are sycophantic, uniform, and full of bias nobody notices.

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  • Greenwashing, the party’s over

    Since September 27, claims like green or eco must be proven or face fines of up to €10 million. From palm oil free cookies to Shein and Eni, here’s who overstepped and who didn’t.

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  • Pepsi, the eternal challenger

    PepsiCo cuts its profit outlook: Americans drink fewer sodas, GLP-1 drugs reshape diets and Dr Pepper has passed Pepsi. Portrait of an underdog that refuses to quit.

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