Content Benefit

Content Strategy | UX Writing | Content Design | Globalization | Communications

  • Coffee pods are now packaging

    EU regulation 2025/40 makes coffee capsules and pods official packaging from 12 August. I look at what changes for recycling, starting from my own switch to the moka pot years ago.

  • A talent that speaks Hungarian

    The Hungarian team on a transcription project kept disappearing, leaving rates and reviews to me. I worked the files by ear, without understanding a word, and discovered a real talent.

  • The steep bill for AI tokens

    I pay for an annual Claude subscription, yet the smartest models burn through tokens fast. Here’s what I learned about the token economy and the real price of artificial intelligence.

  • Digital school, how far along are we?

    Between PNRR funds spent too slowly, a digital divide widened by Covid and teachers who eye the tablet with suspicion, Italian schools are still looking for their own path forward.

  • Tourism now moves with food

    The snackpacking trend takes tourism into supermarket aisles and local markets. Here is how Millennials and Gen Z blend street food and tradition, from Italian cities to new travel habits.

  • Supplements: the new trend

    Creatine, protein and magnesium no longer stay in the locker room: here is the market data across Italy and the world, what science really confirms, and what is only marketing hype.

  • Work has no right age (mostly)

    What the numbers really say about ageism at work, across studies and testimonials from Italy and the rest of the world, plus a deep dive into tech, where you’re already “old” at 29.

  • Austria’s AI boom explained

    I travelled to Austria for my thesis research: lovely, tidy, but hardly cutting edge. Now it’s Europe’s hottest stock market thanks to AI. What actually changed, and what stayed the same.

  • From catalog to marketplace

    From the catalog to reviews of shrunken Temu and Shein parcels: a personal journey through remote shopping, featuring grandma, mom, eBay’s rise and Amazon’s dominance.

  • Vaping in Italy: youth on alert

    How much Italy really vapes, who is opening all these specialty vape shops, what the latest studies say about the risks compared with smoking, and how France, the UK and the US compare.

  • Toxic positivity at work

    A Fortune 10 project, an immovable deadline and exhausted freelancers: what the iron triangle teaches about forced positivity, and why admitting real limits actually protects a team.

  • The new pharmacy marketing

    Pharmacies increasingly look like regular stores, with checkout deals and aisles laid out like a highway rest stop. A look at how pharmaceutical marketing evolved, in Italy and abroad.