Content Benefit

Content Strategy | UX Writing | Content Design | Globalization | Communications

  • AI in care, not in your pocket

    MASAI, PNAS and Oxford: the evidence shows artificial intelligence helping research, diagnosis and surgery under human supervision. Self-diagnosis by chatbot, however, stays a poor idea.

  • Eco-anxiety, heat and glaciers

    A psychologist warns against medicalising climate fear. Meanwhile the Marmolada gives up nine hectares in a year and summer 2026 breaks every record: how do you live with the unease?

  • Cannabis in pharmacies

    Swiss pharmacies sell cannabis with professional counselling and the risks fall. Italy bans it by decree. Data, court rulings, models from abroad and why prohibition delivers nothing.

  • AI images or stock photos?

    Generated images score as well as stock photography, or better, until someone suspects their origin. The figures, the research, the AI Act and why I illustrate without copying reality.

  • Personalization is tiring

    Interfaces that rearrange themselves promise less effort and often create more. Recent figures, Nielsen Norman Group research and an alternative: a few personas, properly designed.

  • Ferrarelle cans land in the US

    The Ferrarelle-AriZona deal on canned water: record American consumption, deep distrust of the tap, close similarities with soda, and why that format would stay marginal in Italy for now.

  • Ghost Font and anti-AI tricks

    Dots in motion that people read and chatbots miss: Ghost Font reopened the debate on shielding content from AI. Between hidden devices and legitimate tools, here is what actually holds up.

  • Eurr, Revolut’s euro stablecoin

    Eurr debuts in three European markets with supervised reserves and redemption at par. After losing nearly everything to Terra Luna in 2022, I now read the MiCA rulebook very differently.

  • Cringe, aura and the dialect

    Aura, cringe, cicchetto: Italian updates itself alongside the people who use it. Istat figures on local speech, the petaloso misunderstanding and why dialect heritage is not at risk.

  • Job hunting is addictive

    Newsletters, feeds, groups, job boards: every day I sift through dozens of listings hoping to find one that fits. Doom jobbing takes a toll, and for once I’m giving myself a break.

  • Designers and AI: who decides

    AI now spits out layouts and variants in seconds, but the final call still belongs to a person. Here’s what actually changes in UX design work today, and what still stays firmly human.

  • High from a spray can

    In a home-goods chain I noticed a plain spray can sold as an air freshener. Behind it lies a risky teen trend: inhalant gases, alarming figures and stories every parent should know.