Content Benefit

Content Strategy | UX Writing | Content Design | Globalization | Communications

Society

Consumption, habits, young people, health, environment and regulation: how we live and how we change, through data, news and some personal experience.


  • Infinite scroll, last stop

    Algorithms speak more and more to bots and AI, and feeds lose their point. Creators are retreating to private channels and small groups where people vouch for each other as human.

  • Happy, the Einstein way

    I’m not a numbers person, yet Albert Einstein often inspires me: from sailing and the violin to curiosity, seven lessons for living better and aiming for value rather than success.

  • A woodland razed for a Conad

    In Reggio Emilia, Bosco Ospizio, nearly five hectares of self-grown woodland, is giving way to a new Conad. Amid bulldozers, lawsuits and displaced wildlife, I wonder if it is needed.

  • A unicorn on the school run

    A mother tired of racing between preschool and school built Zum, the $1.7 billion Uber of school buses. In Italy, where public welfare lags and 40,628 mothers quit, it would be a lifeline.

  • Sleeping Beauty goes Korean

    In South Korea, sleeping well has become a beauty routine to optimize. Our grandmothers knew it already, science now backs them up, and I, lazy as I am, mostly have my genes to thank.

  • Big Food sues governments

    Coca-Cola, PepsiCo, Ferrero and other giants have taken five governments to court to stall warning labels and junk food taxes. The numbers, the tobacco playbook and my guilty pleasures.

  • Greener groceries, three ways

    Campagna Amica for me, Ortomercato for my partner, while online grocery orders grow amid substitutions and impossible delivery slots: three ways to shop more sustainably and mindfully.

  • Posting zero, social like TV

    Hardly anyone shares their own life on social media anymore: we watch the feed like TV. Fear of judgment, algorithms, privacy, anxiety over likes and sheer fatigue explain posting zero.

  • The bottle turns to paper

    Paper bottles for water, wine and cosmetics are getting ready to reach Italy: molded cellulose fiber promises up to 90% less CO2 than glass. The data, the doubts and the first real cases.

  • Loneliness, AI cashes in

    Loneliness, AI cashes in

    A friend suggested I try Grok as a therapist, and I came away unsettled. A journey into the loneliness economy, through AI companion apps, manipulative design tactics, and new rules.

  • Fat bikes, mopeds in disguise

    A Bologna i rivenditori denunciano richieste quotidiane di modifica: fat bike elettriche che toccano i 60 km/h senza casco, targa o polizza. Numeri, norme e la mia posizione da mamma.

  • Bin bags in the Adriatic wind

    Sacks in the wind, one round a week and homes turned into storage rooms: kerbside collection in Pescara Portanuova, with the research findings and the alternatives working elsewhere.