Since September 27, claims like green or eco must be proven or face fines of up to €10 million. From palm oil free cookies to Shein and Eni, here’s who overstepped and who didn’t.

PepsiCo cuts its profit outlook: Americans drink fewer sodas, GLP-1 drugs reshape diets and Dr Pepper has passed Pepsi. Portrait of an underdog that refuses to quit.

From Lidl sneakers sold out in a few hours to logos tattooed on skin: what makes consumers fall in love with a brand, with famous examples, neuroscience studies, and 2025 rankings.

Goodbye keyboards: BlackBerry now thrives on QNX, the operating system hidden in 275 million cars. A lesson in reinventing yourself at the right time, and a look back at my old phones.

Unieuro’s new Lissone format gathers reception, services and repairs into a central hub, with the departments arranged around it. A way of organizing space that digital knows well.

BYD holds 3.2% of the Italian market, Chinese brands 10.5% in Europe, Volkswagen profit down 33%. Figures, studies and my own story, from a German diesel lease to an Atto 2 electric.

The Ferrarelle-AriZona deal on canned water: record American consumption, deep distrust of the tap, close similarities with soda, and why that format would stay marginal in Italy for now.

From my grandmother’s Viennetta to Saturday nights with my roommates: how this Eighties dessert turned ice cream into a year-round treat, between memories and data on Italy and Europe.

In 2026 the Italian candy Rossana turns 100. Here’s the story of its name, inspired by Cyrano de Bergerac, its unchanged wrapper, and why it still remains such a beloved icon today.

The snackpacking trend takes tourism into supermarket aisles and local markets. Here is how Millennials and Gen Z blend street food and tradition, from Italian cities to new travel habits.

Creatine, protein and magnesium no longer stay in the locker room: here is the market data across Italy and the world, what science really confirms, and what is only marketing hype.

From the catalog to reviews of shrunken Temu and Shein parcels: a personal journey through remote shopping, featuring grandma, mom, eBay’s rise and Amazon’s dominance.