Pharmacies increasingly look like regular stores, with checkout deals and aisles laid out like a highway rest stop. A look at how pharmaceutical marketing evolved, in Italy and abroad.

The marketing of vegan products in Italy and worldwide: data, benefits, limits and environmental impact, seen through my own halfway journey with tofu, plant drinks and chickpea flour.

A 550-million fine against AliExpress reopens the debate on Chinese marketplaces. Between record growth, risky items and suspected exploitation, what does low-cost shopping really hide?

My toothpaste runs out too fast and childhood ice creams look tiny: the data, laws and consumer pushback behind packages that keep shrinking while their prices stay exactly the same.

From a Plasmon box found on an urbex exploration to Baci, Leone, and the Danish blue tin: why labels faithful to their original layout build customer loyalty, with the data to prove it.

The ability to influence has psychological roots and is now a profession. The training at PayPal, its effects on my negotiation, a soft spot for mediation, and the idea of studying psychology.

From La Rinascente to Parrozzo: D’Annunzio, the Futurists, and the artists who christened 20th-century brands. With a reflection on schwas, asterisks, and the words that actually stick.

At the 2026 World Cup, the real marketing win didn’t come from an official sponsor: FIFA’s own anti-logo rule backfired, and Gillette, Levi’s and Heinz quickly cashed in on it all.

There was a giant Coca-Cola bottle in Pescara: a childhood memory. That plant is long gone, but investment in Abruzzo hasn’t stopped: less water used, fewer kilometers driven, and more jobs.

From wine shops to online carts, from vineyard aperitivos to old-fashioned phone calls: how wine marketing has changed in Italy, through industry data, real stories, and the Citra case.

I carry my father’s driving license with me. A devoted Alfa man: Alfetta, Alfa 75, then Lancia. Today’s market is hybrid and electric. What would he have driven? The Giulia, most likely.

Every summer Ferrero pulls Rocher, Pocket Coffee and Mon Chéri from shelves to protect their quality, replacing them with an ice cream range that grew 42% in four years. The myth holds.