Content Benefit

Content Strategy | UX Writing | Content Design | Globalization | Communications

  • Greener groceries, three ways

    Campagna Amica for me, Ortomercato for my partner, while online grocery orders grow amid substitutions and impossible delivery slots: three ways to shop more sustainably and mindfully.

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  • The AI is picking my sofa

    Furnishing a home with AI has become a search phenomenon. From Planner 5D to IKEA Kreativ, what happens to the try-before-you-buy UX when an algorithm is the one suggesting the sofa?

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  • Meeting bots, not welcome here

    Three AIs per call, none invited: the lawsuits against Otter, Granola and Fireflies open the debate on default consent and on trust among colleagues, who now speak with the brakes on.

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  • BlackBerry, past the keyboard

    Goodbye keyboards: BlackBerry now thrives on QNX, the operating system hidden in 275 million cars. A lesson in reinventing yourself at the right time, and a look back at my old phones.

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  • The design of silence

    Seven seconds of slowdown per alert, fewer than 1% of notifications ever opened: product teams are stripping badges and default alerts. Concrete examples, hard data and a confession.

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  • Posting zero, social like TV

    Hardly anyone shares their own life on social media anymore: we watch the feed like TV. Fear of judgment, algorithms, privacy, anxiety over likes and sheer fatigue explain posting zero.

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  • AI fatigue has become reality

    The workers who get the most out of AI are also the most exposed to burnout, say Upwork, Berkeley and BCG. As a moderate Claude user, I feel less tired. Here is where the line falls.

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  • The bottle turns to paper

    Paper bottles for water, wine and cosmetics are getting ready to reach Italy: molded cellulose fiber promises up to 90% less CO2 than glass. The data, the doubts and the first real cases.

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  • Loneliness, AI cashes in

    Loneliness, AI cashes in

    A friend suggested I try Grok as a therapist, and I came away unsettled. A journey into the loneliness economy, through AI companion apps, manipulative design tactics, and new rules.

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  • Unieuro puts the customer first

    Unieuro’s new Lissone format gathers reception, services and repairs into a central hub, with the departments arranged around it. A way of organizing space that digital knows well.

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  • Humans legible to machines

    A paper in AI & Society describes robotoid humanness. Research on podcasts, conversations and surveys shows how far the language of AI users bends towards machines, and at what cost.

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  • Fat bikes, mopeds in disguise

    A Bologna i rivenditori denunciano richieste quotidiane di modifica: fat bike elettriche che toccano i 60 km/h senza casco, targa o polizza. Numeri, norme e la mia posizione da mamma.

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