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De Cecco opens its first Store in Pescara: why telling a brand’s story builds loyalty and price premium. Italian cases like Lavazza and Ferrari, the data and my own digital experience.
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From Help Center Content Strategist to Content Designer for Microbusiness: my experience at PayPal and the real differences between content governance and UX writing, with a table.
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From the short-film ads of Carosello, Barilla and Coca-Cola to today’s six seconds: why advertising stopped moving us, what the studies show, and my own Kijiji experience at Sanremo.
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My smart TVs sit mostly silent. Live TV left my life years ago, and the data says I am far from alone, especially in Italy, where the schedule keeps speaking to someone’s grandparents.
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Twenty years, two corporations, countless reorgs, and the dreaded redundancy package. Here is what surviving constant change in tech really taught me, and how I keep landing on my feet.
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A Munich court ruled Google legally liable for the false claims its AI Overviews invent. Where does the machine’s responsibility end and the reader’s begin? My honest take is inside.
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Wellness at work went from a fruit basket to a C-suite strategy with real budgets and data behind it. Here is what changed, the numbers that prove it, and my years running it at PayPal.
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Lorem ipsum has held space in our mockups for 500 years by saying nothing on purpose. Now AI fills the blank with confident copy and quietly anchors the writer before they even start.
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Google Maps. I drag the pegman onto a street I once knew and scroll back through the years to find the people I lost. A strange, tender habit fueled by AI, and I am far from alone in it.
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Tennis was my private 90s obsession while Italy lived for soccer. Now Sinner is world number one, the Azzurri keep missing the World Cup, and the underdog finally takes the whole room.
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Boomers are exiting, GenXers get cast as workaholics, Gen Z draws hard boundaries. As a GenXer who loves her work, I make the case for the middle. In medio stat virtus, with the data.
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Microsoft Teams runs 320 million users and most of our workdays, yet on my Mac it still freezes mid-meeting and forces a redial. A look at the bloat, the rivals, and why we need it.