Content Benefit

Content Strategy | UX Writing | Content Design | Globalization | Communications

  • Smart glasses, I can wait

    IDC records a 167% jump in smart glasses shipments. The design rules for heads-up displays convince me, my prescription much less so: single-vision lenses and no way to enlarge the text.

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  • Google shifts, clicks drop

    On 8 September Google rewrote its search results in Europe to comply with the DMA. Between new units for aggregators and suppliers and AI Overviews, clicks to websites are thinning out.

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  • Trust when AI acts on its own

    By late 2026, 40% of enterprise applications will carry AI agents, says Gartner. Between benchmarks, court rulings and public retreats, how trust gets designed and why I automate little.

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  • Bin bags in the Adriatic wind

    Sacks in the wind, one round a week and homes turned into storage rooms: kerbside collection in Pescara Portanuova, with the research findings and the alternatives working elsewhere.

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  • Bern steps away from Microsoft

    Bern shifts 3,000 federal workstations to openDesk by 2027. A small pilot with large consequences: bargaining power, European precedents and an Italy that keeps putting the decision off.

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  • I crash on the sofa, by design

    Dozing off in front of a series and then lying wide awake under the covers has a physiological explanation, and a design one too: interfaces never plan for the moment we should stop.

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  • Common sense is not a method

    I called the local police over a car blocking my driveway and then lost my sleep. Hence a working question: how widely shared is the common sense that keeps replacing research on projects?

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  • AI knocks on my password vault

    1Password and Anthropic let Claude sign in to accounts without ever seeing the passwords. The prompt injection figures, the rogue OpenAI agents and the conditions for changing my mind.

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  • BYD, the wind has changed

    BYD holds 3.2% of the Italian market, Chinese brands 10.5% in Europe, Volkswagen profit down 33%. Figures, studies and my own story, from a German diesel lease to an Atto 2 electric.

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  • AI in care, not in your pocket

    MASAI, PNAS and Oxford: the evidence shows artificial intelligence helping research, diagnosis and surgery under human supervision. Self-diagnosis by chatbot, however, stays a poor idea.

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  • Eco-anxiety, heat and glaciers

    A psychologist warns against medicalising climate fear. Meanwhile the Marmolada gives up nine hectares in a year and summer 2026 breaks every record: how do you live with the unease?

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  • Cannabis in pharmacies

    Cannabis in pharmacies

    Swiss pharmacies sell cannabis with professional counselling and the risks fall. Italy bans it by decree. Data, court rulings, models from abroad and why prohibition delivers nothing.

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