Content Benefit

Content Strategy | UX Writing | Content Design | Globalization | Communications

  • Housing crisis in big cities

    Years spent reading housing listings: single mothers, elderly renters, teachers. Then I bought a home in Milan. My own story inside Italy’s housing crisis, in data and real life.

  • SaaS, AI and Vibe coding

    AI is changing the way companies get their software: from buying SaaS subscriptions to building it with vibe coding. Data, real-life cases, and my first-hand experience with Lovable.

  • The tech talents from the East

    From Soviet math olympiads to Google, WhatsApp and Telegram: data, stories and implications of the Silicon Valley of the East, the tech talent forge that was born behind the Iron Curtain.

  • Philosophers and humanists for AI

    Philosophers are increasingly hired by AI companies today. Italian and global data on humanities graduates, employment rates, and the human skills the job market values the most now.

  • Water: no more six-packs?

    From 2030, the EU bans plastic wrap on water six-packs, but with exceptions and blurry deadlines. The law, the data, the innovative materials, and who’s already moved, from Italy to the world.

  • From SEO to GEO: the changes

    Generative Engine Optimization is reshaping how brands get found. What changes from SEO, what Google recommends, which tools help, and what Palmata by Contentful brings to the table.

  • FIFA, the logos, and censorship

    At the 2026 World Cup, the real marketing win didn’t come from an official sponsor: FIFA’s own anti-logo rule backfired, and Gillette, Levi’s and Heinz quickly cashed in on it all.

  • The Coca-Cola plan for Abruzzo

    There was a giant Coca-Cola bottle in Pescara: a childhood memory. That plant is long gone, but investment in Abruzzo hasn’t stopped: less water used, fewer kilometers driven, and more jobs.

  • Is Google Wallet a super-app?

    Google Wallet is no longer just for payments: it now tracks Gmail orders and will soon hold your passport. Market data and personal experience, comparing Apple Pay, PayPal and Wero.

  • The new wine marketing

    From wine shops to online carts, from vineyard aperitivos to old-fashioned phone calls: how wine marketing has changed in Italy, through industry data, real stories, and the Citra case.

  • Buy Now Pay Later: a must

    65% of Italians now choose based on installment payments. Players, data and reflections on Buy now pay later, from PayPal and Scalapay to Klarna and Satispay, trust and new EU rules.

  • What is inclusive language?

    What inclusive language really means: insights from NN/g and UX Content Collective, Italy’s Officina Microtesti and DiParola, and its impact on brands and audiences.