Content Benefit

Content Strategy | UX Writing | Content Design | Globalization | Communications

Chiara Bonifazi


  • Loneliness, AI cashes in

    Loneliness, AI cashes in

    A friend suggested I try Grok as a therapist, and I came away unsettled. A journey into the loneliness economy, through AI companion apps, manipulative design tactics, and new rules.

  • Unieuro puts the customer first

    Unieuro’s new Lissone format gathers reception, services and repairs into a central hub, with the departments arranged around it. A way of organizing space that digital knows well.

  • Humans legible to machines

    A paper in AI & Society describes robotoid humanness. Research on podcasts, conversations and surveys shows how far the language of AI users bends towards machines, and at what cost.

  • Fat bikes, mopeds in disguise

    A Bologna i rivenditori denunciano richieste quotidiane di modifica: fat bike elettriche che toccano i 60 km/h senza casco, targa o polizza. Numeri, norme e la mia posizione da mamma.

  • Smart glasses, I can wait

    IDC records a 167% jump in smart glasses shipments. The design rules for heads-up displays convince me, my prescription much less so: single-vision lenses and no way to enlarge the text.

  • Google shifts, clicks drop

    On 8 September Google rewrote its search results in Europe to comply with the DMA. Between new units for aggregators and suppliers and AI Overviews, clicks to websites are thinning out.

  • Trust when AI acts on its own

    By late 2026, 40% of enterprise applications will carry AI agents, says Gartner. Between benchmarks, court rulings and public retreats, how trust gets designed and why I automate little.

  • Bin bags in the Adriatic wind

    Sacks in the wind, one round a week and homes turned into storage rooms: kerbside collection in Pescara Portanuova, with the research findings and the alternatives working elsewhere.

  • Bern steps away from Microsoft

    Bern shifts 3,000 federal workstations to openDesk by 2027. A small pilot with large consequences: bargaining power, European precedents and an Italy that keeps putting the decision off.

  • I crash on the sofa, by design

    Dozing off in front of a series and then lying wide awake under the covers has a physiological explanation, and a design one too: interfaces never plan for the moment we should stop.

  • Common sense is not a method

    I called the local police over a car blocking my driveway and then lost my sleep. Hence a working question: how widely shared is the common sense that keeps replacing research on projects?

  • AI knocks on my password vault

    1Password and Anthropic let Claude sign in to accounts without ever seeing the passwords. The prompt injection figures, the rogue OpenAI agents and the conditions for changing my mind.