Author: Chiara Bonifazi
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Google Wallet is no longer just for payments: it now tracks Gmail orders and will soon hold your passport. Market data and personal experience, comparing Apple Pay, PayPal and Wero.
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From wine shops to online carts, from vineyard aperitivos to old-fashioned phone calls: how wine marketing has changed in Italy, through industry data, real stories, and the Citra case.
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65% of Italians now choose based on installment payments. Players, data and reflections on Buy now pay later, from PayPal and Scalapay to Klarna and Satispay, trust and new EU rules.
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What inclusive language really means: insights from NN/g and UX Content Collective, Italy’s Officina Microtesti and DiParola, and its impact on brands and audiences.
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Gen Z has stopped dreaming about the moped. From Italy’s 815,000 units sold in 1980 to 12,000 in 2025: the data, the reasons, and how a whole generation has reinvented freedom.
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I carry my father’s driving license with me. A devoted Alfa man: Alfetta, Alfa 75, then Lancia. Today’s market is hybrid and electric. What would he have driven? The Giulia, most likely.
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Web 3.0 and cryptocurrencies are redefining how money moves globally. Stablecoins, remittances and PayPal’s PYUSD open new scenarios, balancing financial inclusion against concrete risks.
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Apple has raised MacBook and iPad prices due to a global, AI-driven memory chip shortage. Microsoft and Samsung follow. Here is what the data says, and why I am not switching platforms.
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Every summer Ferrero pulls Rocher, Pocket Coffee and Mon Chéri from shelves to protect their quality, replacing them with an ice cream range that grew 42% in four years. The myth holds.
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From June 19, 2026, EU eCommerce stores must include a visible return button. The rule sounds simple, but the hidden costs for businesses and implications go beyond a technical fix.
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The average phone holds over 80 apps but we really use only 30 a month. Country data, user profiles and real tracking, beyond the conspiracy. I keep an app only if I use it monthly.
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From a lockdown asset to a rarity almost nobody grants anymore: the Italian and global data, why productivity is not the reason, and the real causes behind the forced return to the office.