Content Benefit

Content Strategy | UX Writing | Content Design | Globalization | Communications

Chiara Bonifazi


  • AI images or stock photos?

    Generated images score as well as stock photography, or better, until someone suspects their origin. The figures, the research, the AI Act and why I illustrate without copying reality.

  • Personalization is tiring

    Interfaces that rearrange themselves promise less effort and often create more. Recent figures, Nielsen Norman Group research and an alternative: a few personas, properly designed.

  • Ferrarelle cans land in the US

    The Ferrarelle-AriZona deal on canned water: record American consumption, deep distrust of the tap, close similarities with soda, and why that format would stay marginal in Italy for now.

  • Ghost Font and anti-AI tricks

    Dots in motion that people read and chatbots miss: Ghost Font reopened the debate on shielding content from AI. Between hidden devices and legitimate tools, here is what actually holds up.

  • Eurr, Revolut’s euro stablecoin

    Eurr debuts in three European markets with supervised reserves and redemption at par. After losing nearly everything to Terra Luna in 2022, I now read the MiCA rulebook very differently.

  • Cringe, aura and the dialect

    Aura, cringe, cicchetto: Italian updates itself alongside the people who use it. Istat figures on local speech, the petaloso misunderstanding and why dialect heritage is not at risk.

  • Job hunting is addictive

    Job hunting is addictive

    Newsletters, feeds, groups, job boards: every day I sift through dozens of listings hoping to find one that fits. Doom jobbing takes a toll, and for once I’m giving myself a break.

  • Designers and AI: who decides

    AI now spits out layouts and variants in seconds, but the final call still belongs to a person. Here’s what actually changes in UX design work today, and what still stays firmly human.

  • High from a spray can

    In a home-goods chain I noticed a plain spray can sold as an air freshener. Behind it lies a risky teen trend: inhalant gases, alarming figures and stories every parent should know.

  • Trusting wearables without fear

    Rings and bands track blood pressure, sleep, and heart rate all day long. The trust that health wearables build gets exploited too, by scams and by fake, needle-free glucose meters.

  • Less screen, more presence

    Handing email and scheduling to AI cuts screen-related stress, recent studies confirm it. For relationships and the moments that count, though, physical presence stays irreplaceable.

  • Communication is underwater

    South Pescara went without water for over 24 hours after a confusing, late notice from Aca, with call centre staff unable to help. Here are the mistakes, and a rewrite in plain language.