Author: Chiara Bonifazi
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Trenitalia redesigned its app and website, and the outcome is more visual clutter, sync failures, a hidden price hike, and a complaints process that apologizes without resolving anything.
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Live shopping converts at up to 30%. Traditional e-commerce converts at 2 to 3%. That gap is the entire story of why TikTok Shop, eBay Live, and their rivals are not going anywhere.
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Android owns 70% of the global market, iOS owns the US, and the two sides couldn’t be more different in who uses them, why, and what that means for anyone designing digital products.
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Everyone talks about AI replacing white-collar work. But when my 14-year-old washing machine broke, a chatbot and a patient boyfriend fixed it for just 30 euros. Times are changing.
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What happens when your external CS partner operates in a silo? A six-month warranty nightmare taught me that integration, not good intentions, is what actually protects your brand.
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There is something almost theatrical about a flip phone: the satisfying snap of closing a call, the clean silhouette in your pocket, and the sense that a phone should feel like something.
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Three Italian consumer brands vanished not because they were bad, but because distribution, brand mismatch, and incumbent power made survival impossible. It still happens in tech.
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We can’t pay attention anymore — and it’s showing up in our living rooms, our browser tabs, and our nervous systems. Here’s what the science says, and what content design can do about it.
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Job hunting and dating are about the same. You prepare, you give your best, and sometimes you just get ghosted. How companies handle it says everything about their brand.
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Google changed the Workspace icon shapes but kept the colour cues users have relied on for years, and that single choice is what made the transition almost invisible in functional terms.
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AI is a powerful tool that can advance humanity or wage new forms of war. What it cannot replace is judgment, and that is what we should never delegate to a machine or its makers.
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The threshold for speaking should be proportional to your preparation to be heard. When the facts are clear and silence would be complicity, speaking up is not optional. It is the minimum.