Author: Chiara Bonifazi
-
The best freelancers come ready: portfolio, references, and their own legal setup. A lean hiring process respects that. A drawn-out one wastes it. Choose wisely.
-
When PayPal launched in Italy, the signup button was a direct translation from English. One small, intentional adaptation drove a 13% jump in signups and a lasting lesson in localization.
-
Travel through time with me in this post on how localization went from receiving a fax and sending a Word file with translation in the 90s to CAT tools and AI in 2025.
-
I’ve built a copywriting process that blends research, human collaboration, and smart use of AI into a workflow that consistently delivers solid and measurable results.
-
UX writing and content design sound as if they belong to the same family, and they do. But there are inherent differences. Let’s see what they are and what they entail.
-
Social media in 2026 looks nothing like the playground marketers fell in love with a decade ago. The platforms are the same on our screens, but the rules underneath have been rewritten.
-
Enterprise CMS strategy in 2026 is moving from page publishing to orchestrating content across brands, channels, and regions with measurable governance and speed. AI accelerates the shift.
-
The SEO landscape has changed dramatically in the last 2 years. This is due to AI Overviews, the rise of Generative Engine Optimization, and more sophisticated ranking algorithms.
-
L’intelligenza artificiale ha cambiato il modo in cui creiamo contenuti. Fa il lavoro sporco in pochi secondi, ma il vero impegno inizia dove l’AI si ferma. Provo a spiegare il perché.