Gen Z has stopped dreaming about the moped. From Italy’s 815,000 units sold in 1980 to 12,000 in 2025: the data, the reasons, and how a whole generation has reinvented freedom.

I carry my father’s driving license with me. A devoted Alfa man: Alfetta, Alfa 75, then Lancia. Today’s market is hybrid and electric. What would he have driven? The Giulia, most likely.

Web 3.0 and cryptocurrencies are redefining how money moves globally. Stablecoins, remittances and PayPal’s PYUSD open new scenarios, balancing financial inclusion against concrete risks.

Apple has raised MacBook and iPad prices due to a global, AI-driven memory chip shortage. Microsoft and Samsung follow. Here is what the data says, and why I am not switching platforms.

Every summer Ferrero pulls Rocher, Pocket Coffee and Mon Chéri from shelves to protect their quality, replacing them with an ice cream range that grew 42% in four years. The myth holds.

From June 19, 2026, EU eCommerce stores must include a visible return button. The rule sounds simple, but the hidden costs for businesses and implications go beyond a technical fix.

The average phone holds over 80 apps but we really use only 30 a month. Country data, user profiles and real tracking, beyond the conspiracy. I keep an app only if I use it monthly.

From a lockdown asset to a rarity almost nobody grants anymore: the Italian and global data, why productivity is not the reason, and the real causes behind the forced return to the office.

De Cecco opens its first Store in Pescara: why telling a brand’s story builds loyalty and price premium. Italian cases like Lavazza and Ferrari, the data and my own digital experience.

From Help Center Content Strategist to Content Designer for Microbusiness: my experience at PayPal and the real differences between content governance and UX writing, with a table.

From the short-film ads of Carosello, Barilla and Coca-Cola to today’s six seconds: why advertising stopped moving us, what the studies show, and my own Kijiji experience at Sanremo.

My smart TVs sit mostly silent. Live TV left my life years ago, and the data says I am far from alone, especially in Italy, where the schedule keeps speaking to someone’s grandparents.