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A call to action is a micro-promise, not just a label. Learn why three words can double your conversions, and what Google and Going figured out before most writers did.
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I left 14 years in Silicon Valley corporations for a fintech startup. Four months later, I walked out the door. It was a hard lesson in why culture beats everything else.
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I knew nothing about Deadpool. I studied the character from scratch, wrote 3 approved copy pieces, and helped close a critical quarter. No portfolio saved, but proud of it to this day.
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Perfectionism kills momentum. The 80/20 rule shows you how to get 80% of the results from 20% of the effort, and how good enough, done now, always beats perfect, done never.
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The best UX writing is invisible. Users never notice it when it works. They just feel like the product understands them, and that feeling is the whole job. Just follow some basic rules.
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Freelancing in 2026 can be liberating and isolating in equal measure. Your most underestimated business asset is not your portfolio or your rates. It’s the people you keep in touch with.
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Some briefs demand irony, timing, and a finely calibrated wink. This one had all three, and a shape to match. No machine saw it coming. A copywriter did.
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AI in 2026 is everywhere, and most people using it daily have quietly made peace with its quirks. The tools are smarter than ever, the friction is there but a wise usage saves you hours.
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The best freelancers come ready: portfolio, references, and their own legal setup. A lean hiring process respects that. A drawn-out one wastes it. Choose wisely.
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When PayPal launched in Italy, the signup button was a direct translation from English. One small, intentional adaptation drove a 13% jump in signups and a lasting lesson in localization.
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Travel through time with me in this post on how localization went from receiving a fax and sending a Word file with translation in the 90s to CAT tools and AI in 2025.
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I’ve built a copywriting process that blends research, human collaboration, and smart use of AI into a workflow that consistently delivers solid and measurable results.