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Some briefs demand irony, timing, and a finely calibrated wink. This one had all three, and a shape to match. No machine saw it coming. A copywriter did.
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AI in 2026 is everywhere, and most people using it daily have quietly made peace with its quirks. The tools are smarter than ever, the friction is there but a wise usage saves you hours.
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The best freelancers come ready: portfolio, references, and their own legal setup. A lean hiring process respects that. A drawn-out one wastes it. Choose wisely.
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When PayPal launched in Italy, the signup button was a direct translation from English. One small, intentional adaptation drove a 13% jump in signups and a lasting lesson in localization.
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Travel through time with me in this post on how localization went from receiving a fax and sending a Word file with translation in the 90s to CAT tools and AI in 2025.
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I’ve built a copywriting process that blends research, human collaboration, and smart use of AI into a workflow that consistently delivers solid and measurable results.
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UX writing and content design sound as if they belong to the same family, and they do. But there are inherent differences. Let’s see what they are and what they entail.
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Social media in 2026 looks nothing like the playground marketers fell in love with a decade ago. The platforms are the same on our screens, but the rules underneath have been rewritten.
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Enterprise CMS strategy in 2026 is moving from page publishing to orchestrating content across brands, channels, and regions with measurable governance and speed. AI accelerates the shift.
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The SEO landscape has changed dramatically in the last 2 years. This is due to AI Overviews, the rise of Generative Engine Optimization, and more sophisticated ranking algorithms.
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L’intelligenza artificiale ha cambiato il modo in cui creiamo contenuti. Fa il lavoro sporco in pochi secondi, ma il vero impegno inizia dove l’AI si ferma. Provo a spiegare il perché.