Chiara Bonifazi
-
From Soviet math olympiads to Google, WhatsApp and Telegram: data, stories and implications of the Silicon Valley of the East, the tech talent forge that was born behind the Iron Curtain.
-
Philosophers are increasingly hired by AI companies today. Italian and global data on humanities graduates, employment rates, and the human skills the job market values the most now.
-
From 2030, the EU bans plastic wrap on water six-packs, but with exceptions and blurry deadlines. The law, the data, the innovative materials, and who’s already moved, from Italy to the world.
-
Generative Engine Optimization is reshaping how brands get found. What changes from SEO, what Google recommends, which tools help, and what Palmata by Contentful brings to the table.
-
At the 2026 World Cup, the real marketing win didn’t come from an official sponsor: FIFA’s own anti-logo rule backfired, and Gillette, Levi’s and Heinz quickly cashed in on it all.
-
There was a giant Coca-Cola bottle in Pescara: a childhood memory. That plant is long gone, but investment in Abruzzo hasn’t stopped: less water used, fewer kilometers driven, and more jobs.
-
Google Wallet is no longer just for payments: it now tracks Gmail orders and will soon hold your passport. Market data and personal experience, comparing Apple Pay, PayPal and Wero.
-
From wine shops to online carts, from vineyard aperitivos to old-fashioned phone calls: how wine marketing has changed in Italy, through industry data, real stories, and the Citra case.
-
65% of Italians now choose based on installment payments. Players, data and reflections on Buy now pay later, from PayPal and Scalapay to Klarna and Satispay, trust and new EU rules.
-
What inclusive language really means: insights from NN/g and UX Content Collective, Italy’s Officina Microtesti and DiParola, and its impact on brands and audiences.
-
Gen Z has stopped dreaming about the moped. From Italy’s 815,000 units sold in 1980 to 12,000 in 2025: the data, the reasons, and how a whole generation has reinvented freedom.
-
I carry my father’s driving license with me. A devoted Alfa man: Alfetta, Alfa 75, then Lancia. Today’s market is hybrid and electric. What would he have driven? The Giulia, most likely.