From 2030, the EU bans plastic wrap on water six-packs, but with exceptions and blurry deadlines. The law, the data, the innovative materials, and who’s already moved, from Italy to the world.

Generative Engine Optimization is reshaping how brands get found. What changes from SEO, what Google recommends, which tools help, and what Palmata by Contentful brings to the table.

At the 2026 World Cup, the real marketing win didn’t come from an official sponsor: FIFA’s own anti-logo rule backfired, and Gillette, Levi’s and Heinz quickly cashed in on it all.

There was a giant Coca-Cola bottle in Pescara: a childhood memory. That plant is long gone, but investment in Abruzzo hasn’t stopped: less water used, fewer kilometers driven, and more jobs.

Google Wallet is no longer just for payments: it now tracks Gmail orders and will soon hold your passport. Market data and personal experience, comparing Apple Pay, PayPal and Wero.

From wine shops to online carts, from vineyard aperitivos to old-fashioned phone calls: how wine marketing has changed in Italy, through industry data, real stories, and the Citra case.

65% of Italians now choose based on installment payments. Players, data and reflections on Buy now pay later, from PayPal and Scalapay to Klarna and Satispay, trust and new EU rules.

What inclusive language really means: insights from NN/g and UX Content Collective, Italy’s Officina Microtesti and DiParola, and its impact on brands and audiences.

Gen Z has stopped dreaming about the moped. From Italy’s 815,000 units sold in 1980 to 12,000 in 2025: the data, the reasons, and how a whole generation has reinvented freedom.

I carry my father’s driving license with me. A devoted Alfa man: Alfetta, Alfa 75, then Lancia. Today’s market is hybrid and electric. What would he have driven? The Giulia, most likely.

Web 3.0 and cryptocurrencies are redefining how money moves globally. Stablecoins, remittances and PayPal’s PYUSD open new scenarios, balancing financial inclusion against concrete risks.

Apple has raised MacBook and iPad prices due to a global, AI-driven memory chip shortage. Microsoft and Samsung follow. Here is what the data says, and why I am not switching platforms.