Every summer Ferrero pulls Rocher, Pocket Coffee and Mon Chéri from shelves to protect their quality, replacing them with an ice cream range that grew 42% in four years. The myth holds.

From June 19, 2026, EU eCommerce stores must include a visible return button. The rule sounds simple, but the hidden costs for businesses and implications go beyond a technical fix.

The average phone holds over 80 apps but we really use only 30 a month. Country data, user profiles and real tracking, beyond the conspiracy. I keep an app only if I use it monthly.

From a lockdown asset to a rarity almost nobody grants anymore: the Italian and global data, why productivity is not the reason, and the real causes behind the forced return to the office.

De Cecco opens its first Store in Pescara: why telling a brand’s story builds loyalty and price premium. Italian cases like Lavazza and Ferrari, the data and my own digital experience.

From Help Center Content Strategist to Content Designer for Microbusiness: my experience at PayPal and the real differences between content governance and UX writing, with a table.

From the short-film ads of Carosello, Barilla and Coca-Cola to today’s six seconds: why advertising stopped moving us, what the studies show, and my own Kijiji experience at Sanremo.

My smart TVs sit mostly silent. Live TV left my life years ago, and the data says I am far from alone, especially in Italy, where the schedule keeps speaking to someone’s grandparents.

Twenty years, two corporations, countless reorgs, and the dreaded redundancy package. Here is what surviving constant change in tech really taught me, and how I keep landing on my feet.

A Munich court ruled Google legally liable for the false claims its AI Overviews invent. Where does the machine’s responsibility end and the reader’s begin? My honest take is inside.

Wellness at work went from a fruit basket to a C-suite strategy with real budgets and data behind it. Here is what changed, the numbers that prove it, and my years running it at PayPal.

Lorem ipsum has held space in our mockups for 500 years by saying nothing on purpose. Now AI fills the blank with confident copy and quietly anchors the writer before they even start.