Content Benefit

Content Strategy | UX Writing | Content Design | Globalization | Communications

Category: Uncategorized


  • Being interviewed by AI for a job

    I’ve had several job interviews conducted by AI: less anxiety, zero nonverbal cues, vague feedback and plenty of ghosting. Here’s what I found, between data, research and gut feelings.

  • The digitalization of tourism

    From catalogs leafed through at the agency to apps comparing a hundred fares in seconds: how online booking made travel affordable for all, with data, examples and a staycation twist.

  • AI and its sustainability

    70% of Americans reject the data centers powering AI. The water and energy numbers, Italy’s building rush with Milan in the lead and no national law in place, and the scenarios ahead

  • Nonna maxxing and Gen Z

    From Self to the Guardian, Gen Z celebrates Italian grandmothers as a model of good living. From Sardinia’s Blue Zones to Cilento, cases prove it. Plus my retirement plans with friends.

  • Vintage labels and identity

    From a Plasmon box found on an urbex exploration to Baci, Leone, and the Danish blue tin: why labels faithful to their original layout build customer loyalty, with the data to prove it.

  • The subtle art of influencing

    The ability to influence has psychological roots and is now a profession. The training at PayPal, its effects on my negotiation, a soft spot for mediation, and the idea of studying psychology.

  • Poets, Futurists & brand naming

    From La Rinascente to Parrozzo: D’Annunzio, the Futurists, and the artists who christened 20th-century brands. With a reflection on schwas, asterisks, and the words that actually stick.

  • Food delivery: pros and cons

    Data and players of food delivery in Italy, between piece-rate pay, accidents, and heat stops. With a personal story: the interview where a soft skill, the gourmet, made the difference.

  • Housing crisis in big cities

    Years spent reading housing listings: single mothers, elderly renters, teachers. Then I bought a home in Milan. My own story inside Italy’s housing crisis, in data and real life.

  • SaaS, AI and Vibe coding

    AI is changing the way companies get their software: from buying SaaS subscriptions to building it with vibe coding. Data, real-life cases, and my first-hand experience with Lovable.

  • The tech talents from the East

    From Soviet math olympiads to Google, WhatsApp and Telegram: data, stories and implications of the Silicon Valley of the East, the tech talent forge that was born behind the Iron Curtain.

  • Philosophers and humanists for AI

    Philosophers are increasingly hired by AI companies today. Italian and global data on humanities graduates, employment rates, and the human skills the job market values the most now.