Content Benefit

Content Strategy | UX Writing | Content Design | Globalization | Communications

Category: General


  • Alfa Romeo: a family legend

    I carry my father’s driving license with me. A devoted Alfa man: Alfetta, Alfa 75, then Lancia. Today’s market is hybrid and electric. What would he have driven? The Giulia, most likely.

  • Web 3.0, crypto, and payments

    Web 3.0 and cryptocurrencies are redefining how money moves globally. Stablecoins, remittances and PayPal’s PYUSD open new scenarios, balancing financial inclusion against concrete risks.

  • Apple and the price surge

    Apple has raised MacBook and iPad prices due to a global, AI-driven memory chip shortage. Microsoft and Samsung follow. Here is what the data says, and why I am not switching platforms.

  • Summer and the Ferrero ice-creams

    Every summer Ferrero pulls Rocher, Pocket Coffee and Mon Chéri from shelves to protect their quality, replacing them with an ice cream range that grew 42% in four years. The myth holds.

  • eCommerce and returns: the news

    From June 19, 2026, EU eCommerce stores must include a visible return button. The rule sounds simple, but the hidden costs for businesses and implications go beyond a technical fix.

  • To be all things to all apps

    The average phone holds over 80 apps but we really use only 30 a month. Country data, user profiles and real tracking, beyond the conspiracy. I keep an app only if I use it monthly.

  • Remote work, a thing of the past?

    From a lockdown asset to a rarity almost nobody grants anymore: the Italian and global data, why productivity is not the reason, and the real causes behind the forced return to the office.

  • Made in Italy but in presence

    De Cecco opens its first Store in Pescara: why telling a brand’s story builds loyalty and price premium. Italian cases like Lavazza and Ferrari, the data and my own digital experience.

  • Content Designer vs. Strategist

    From Help Center Content Strategist to Content Designer for Microbusiness: my experience at PayPal and the real differences between content governance and UX writing, with a table.

  • When ads were short films

    From the short-film ads of Carosello, Barilla and Coca-Cola to today’s six seconds: why advertising stopped moving us, what the studies show, and my own Kijiji experience at Sanremo.

  • Why is my TV permanently off?

    My smart TVs sit mostly silent. Live TV left my life years ago, and the data says I am far from alone, especially in Italy, where the schedule keeps speaking to someone’s grandparents.

  • Tech layoffs and redundancies

    Twenty years, two corporations, countless reorgs, and the dreaded redundancy package. Here is what surviving constant change in tech really taught me, and how I keep landing on my feet.