Content Benefit

Content Strategy | UX Writing | Content Design | Globalization | Communications

Category: AI


  • Smart speakers strike back

    thought voice assistants were only good for playing music and setting a pasta timer. Then I found out about OpenAI’s plans, the numbers behind Alexa+, and what’s happening in Italy.

  • Cybersecurity: growing pains

    I have never been hacked, yet the attempts keep getting sharper, and the bots flood me with bogus requests. The 2025 figures, in Italy and worldwide, plus a friend’s stolen WhatsApp.

  • Being interviewed by AI for a job

    I’ve had several job interviews conducted by AI: less anxiety, zero nonverbal cues, vague feedback and plenty of ghosting. Here’s what I found, between data, research and gut feelings.

  • AI and its sustainability

    70% of Americans reject the data centers powering AI. The water and energy numbers, Italy’s building rush with Milan in the lead and no national law in place, and the scenarios ahead

  • Housing crisis in big cities

    Years spent reading housing listings: single mothers, elderly renters, teachers. Then I bought a home in Milan. My own story inside Italy’s housing crisis, in data and real life.

  • SaaS, AI and Vibe coding

    AI is changing the way companies get their software: from buying SaaS subscriptions to building it with vibe coding. Data, real-life cases, and my first-hand experience with Lovable.

  • Philosophers and humanists for AI

    Philosophers are increasingly hired by AI companies today. Italian and global data on humanities graduates, employment rates, and the human skills the job market values the most now.

  • From SEO to GEO: the changes

    Generative Engine Optimization is reshaping how brands get found. What changes from SEO, what Google recommends, which tools help, and what Palmata by Contentful brings to the table.

  • Web 3.0, crypto, and payments

    Web 3.0 and cryptocurrencies are redefining how money moves globally. Stablecoins, remittances and PayPal’s PYUSD open new scenarios, balancing financial inclusion against concrete risks.

  • Is Google responsible for AI?

    A Munich court ruled Google legally liable for the false claims its AI Overviews invent. Where does the machine’s responsibility end and the reader’s begin? My honest take is inside.

  • What is “Lorem ipsum” and its use

    Lorem ipsum has held space in our mockups for 500 years by saying nothing on purpose. Now AI fills the blank with confident copy and quietly anchors the writer before they even start.

  • A Google Street View to memories

    Google Maps. I drag the pegman onto a street I once knew and scroll back through the years to find the people I lost. A strange, tender habit fueled by AI, and I am far from alone in it.