Category: Case study
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Italy lost 96,000 shops between 2018 and 2025, yet retail revenues keep on growing. A walk through deserted streets, international comparisons, and the ethnic minimarkets holding out.
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Gentle parenting grows out of Rogers, Bowlby and Baumrind, and Gordon turned it into a method: active listening, I-messages, clear limits. It works with teenagers and with your team.
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The marketing of vegan products in Italy and worldwide: data, benefits, limits and environmental impact, seen through my own halfway journey with tofu, plant drinks and chickpea flour.
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Most teams get goal-setting badly wrong. Here is how to fix it for good with the STAR model, real alignment across different departments and honest negotiation with your own manager.
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thought voice assistants were only good for playing music and setting a pasta timer. Then I found out about OpenAI’s plans, the numbers behind Alexa+, and what’s happening in Italy.
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A 550-million fine against AliExpress reopens the debate on Chinese marketplaces. Between record growth, risky items and suspected exploitation, what does low-cost shopping really hide?
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My toothpaste runs out too fast and childhood ice creams look tiny: the data, laws and consumer pushback behind packages that keep shrinking while their prices stay exactly the same.
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I’ve had several job interviews conducted by AI: less anxiety, zero nonverbal cues, vague feedback and plenty of ghosting. Here’s what I found, between data, research and gut feelings.
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From catalogs leafed through at the agency to apps comparing a hundred fares in seconds: how online booking made travel affordable for all, with data, examples and a staycation twist.
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From Self to the Guardian, Gen Z celebrates Italian grandmothers as a model of good living. From Sardinia’s Blue Zones to Cilento, cases prove it. Plus my retirement plans with friends.
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From a Plasmon box found on an urbex exploration to Baci, Leone, and the Danish blue tin: why labels faithful to their original layout build customer loyalty, with the data to prove it.
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The ability to influence has psychological roots and is now a profession. The training at PayPal, its effects on my negotiation, a soft spot for mediation, and the idea of studying psychology.