Category: Case study
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I carry my father’s driving license with me. A devoted Alfa man: Alfetta, Alfa 75, then Lancia. Today’s market is hybrid and electric. What would he have driven? The Giulia, most likely.
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Web 3.0 and cryptocurrencies are redefining how money moves globally. Stablecoins, remittances and PayPal’s PYUSD open new scenarios, balancing financial inclusion against concrete risks.
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Apple has raised MacBook and iPad prices due to a global, AI-driven memory chip shortage. Microsoft and Samsung follow. Here is what the data says, and why I am not switching platforms.
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Every summer Ferrero pulls Rocher, Pocket Coffee and Mon Chéri from shelves to protect their quality, replacing them with an ice cream range that grew 42% in four years. The myth holds.
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The average phone holds over 80 apps but we really use only 30 a month. Country data, user profiles and real tracking, beyond the conspiracy. I keep an app only if I use it monthly.
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De Cecco opens its first Store in Pescara: why telling a brand’s story builds loyalty and price premium. Italian cases like Lavazza and Ferrari, the data and my own digital experience.
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From Help Center Content Strategist to Content Designer for Microbusiness: my experience at PayPal and the real differences between content governance and UX writing, with a table.
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From the short-film ads of Carosello, Barilla and Coca-Cola to today’s six seconds: why advertising stopped moving us, what the studies show, and my own Kijiji experience at Sanremo.
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My smart TVs sit mostly silent. Live TV left my life years ago, and the data says I am far from alone, especially in Italy, where the schedule keeps speaking to someone’s grandparents.
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Twenty years, two corporations, countless reorgs, and the dreaded redundancy package. Here is what surviving constant change in tech really taught me, and how I keep landing on my feet.
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A Munich court ruled Google legally liable for the false claims its AI Overviews invent. Where does the machine’s responsibility end and the reader’s begin? My honest take is inside.
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Wellness at work went from a fruit basket to a C-suite strategy with real budgets and data behind it. Here is what changed, the numbers that prove it, and my years running it at PayPal.