Category: Case study
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Tennis was my private 90s obsession while Italy lived for soccer. Now Sinner is world number one, the Azzurri keep missing the World Cup, and the underdog finally takes the whole room.
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Boomers are exiting, GenXers get cast as workaholics, Gen Z draws hard boundaries. As a GenXer who loves her work, I make the case for the middle. In medio stat virtus, with the data.
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Microsoft Teams runs 320 million users and most of our workdays, yet on my Mac it still freezes mid-meeting and forces a redial. A look at the bloat, the rivals, and why we need it.
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Trenitalia redesigned its app and website, and the outcome is more visual clutter, sync failures, a hidden price hike, and a complaints process that apologizes without resolving anything.
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Live shopping converts at up to 30%. Traditional e-commerce converts at 2 to 3%. That gap is the entire story of why TikTok Shop, eBay Live, and their rivals are not going anywhere.
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Android owns 70% of the global market, iOS owns the US, and the two sides couldn’t be more different in who uses them, why, and what that means for anyone designing digital products.
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What happens when your external CS partner operates in a silo? A six-month warranty nightmare taught me that integration, not good intentions, is what actually protects your brand.
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There is something almost theatrical about a flip phone: the satisfying snap of closing a call, the clean silhouette in your pocket, and the sense that a phone should feel like something.
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Three Italian consumer brands vanished not because they were bad, but because distribution, brand mismatch, and incumbent power made survival impossible. It still happens in tech.
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Google changed the Workspace icon shapes but kept the colour cues users have relied on for years, and that single choice is what made the transition almost invisible in functional terms.
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The threshold for speaking should be proportional to your preparation to be heard. When the facts are clear and silence would be complicity, speaking up is not optional. It is the minimum.
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The Ferrari Luce lost Ferrari $4 billion in market cap on launch day. It also made the whole world stop and talk. That’s not a failure. That’s a masterclass in brand disruption. Let me tell you why.