Category: Copywriting
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From La Rinascente to Parrozzo: D’Annunzio, the Futurists, and the artists who christened 20th-century brands. With a reflection on schwas, asterisks, and the words that actually stick.
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Lorem ipsum has held space in our mockups for 500 years by saying nothing on purpose. Now AI fills the blank with confident copy and quietly anchors the writer before they even start.
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We can’t pay attention anymore — and it’s showing up in our living rooms, our browser tabs, and our nervous systems. Here’s what the science says, and what content design can do about it.
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Job hunting and dating are about the same. You prepare, you give your best, and sometimes you just get ghosted. How companies handle it says everything about their brand.
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Forget the formulas. The best copywriting education I have come across lives in six books. They changed how I think about desire, attention, and what is really going on in a reader’s head.
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Error messages are the most overlooked copy in any product. Get them wrong and users feel blamed and lost. Get them right and you build trust exactly when it matters most.
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Your 404 page has your user’s undivided attention. Here’s how three brands turned a broken link into a branding moment worth remembering, even when they go offline.
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I knew nothing about Deadpool. I studied the character from scratch, wrote 3 approved copy pieces, and helped close a critical quarter. No portfolio saved, but proud of it to this day.
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The best UX writing is invisible. Users never notice it when it works. They just feel like the product understands them, and that feeling is the whole job. Just follow some basic rules.
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Some briefs demand irony, timing, and a finely calibrated wink. This one had all three, and a shape to match. No machine saw it coming. A copywriter did.