Content Benefit

Content Strategy | UX Writing | Content Design | Globalization | Communications

Category: General


  • The importance of wellness at work

    Wellness at work went from a fruit basket to a C-suite strategy with real budgets and data behind it. Here is what changed, the numbers that prove it, and my years running it at PayPal.

  • A Google Street View to memories

    Google Maps. I drag the pegman onto a street I once knew and scroll back through the years to find the people I lost. A strange, tender habit fueled by AI, and I am far from alone in it.

  • Tennis is the new soccer, but in tech

    Tennis was my private 90s obsession while Italy lived for soccer. Now Sinner is world number one, the Azzurri keep missing the World Cup, and the underdog finally takes the whole room.

  • Generational clash at work

    Boomers are exiting, GenXers get cast as workaholics, Gen Z draws hard boundaries. As a GenXer who loves her work, I make the case for the middle. In medio stat virtus, with the data.

  • MS Teams, a debated affair

    Microsoft Teams runs 320 million users and most of our workdays, yet on my Mac it still freezes mid-meeting and forces a redial. A look at the bloat, the rivals, and why we need it.

  • The unneeded Trenitalia redesign

    Trenitalia redesigned its app and website, and the outcome is more visual clutter, sync failures, a hidden price hike, and a complaints process that apologizes without resolving anything.

  • Live shopping: the “new” eCommerce

    Live shopping converts at up to 30%. Traditional e-commerce converts at 2 to 3%. That gap is the entire story of why TikTok Shop, eBay Live, and their rivals are not going anywhere.

  • iOS vs. Android: a new chapter

    Android owns 70% of the global market, iOS owns the US, and the two sides couldn’t be more different in who uses them, why, and what that means for anyone designing digital products.

  • AI and the labor market

    Everyone talks about AI replacing white-collar work. But when my 14-year-old washing machine broke, a chatbot and a patient boyfriend fixed it for just 30 euros. Times are changing.

  • Customer Support defines branding

    What happens when your external CS partner operates in a silo? A six-month warranty nightmare taught me that integration, not good intentions, is what actually protects your brand.

  • The comeback of flip phones

    There is something almost theatrical about a flip phone: the satisfying snap of closing a call, the clean silhouette in your pocket, and the sense that a phone should feel like something.

  • Italian shelf brands as digital products

    Three Italian consumer brands vanished not because they were bad, but because distribution, brand mismatch, and incumbent power made survival impossible. It still happens in tech.